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Agile Product Management with Scrum: Creating Products that by Roman Pichler

By Roman Pichler

The First consultant to Scrum-Based Agile Product Management


In Agile Product administration with Scrum, leading Scrum advisor Roman Pichler makes use of real-world examples to illustrate how product vendors can create winning items with Scrum. He describes a extensive variety of agile product administration practices, together with making agile product discovery paintings, profiting from emergent standards, developing the minimum marketable product, leveraging early client suggestions, and dealing heavily with the improvement team.


Benefitting from Pichler’s large adventure, you’ll find out how Scrum product possession differs from conventional product administration and the way to prevent and conquer the typical demanding situations that Scrum product vendors face.


Coverage includes

  • Understanding the product owner’s function: what product vendors do, how they do it, and the outstanding implications
  • Envisioning the product: creating a compelling product imaginative and prescient to impress and advisor the crew and stakeholders
  • Grooming the product backlog: managing the product backlog successfully even for the main complicated items
  • Planning the discharge: bringing readability to scheduling, budgeting, and performance judgements
  • Collaborating in dash conferences: understanding the product owner’s position in dash conferences, together with the dos and don’ts
  • Transitioning into product possession: succeeding as a product proprietor and setting up the position within the enterprise

This e-book is an necessary source for an individual who works as a product proprietor, or expects to take action, in addition to executives and coaches attracted to developing agile product management.

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Additional info for Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))

Sample text

After all, the only thing certain about the future is that it is uncertain. No market research technique can deliver forecasts that are 100% accurate. And making a completely fail-safe investment is an illusion. Cooper, for instance, states a failure rate of 25% to 45% for new products (2001, 10); some From the Library of Wow! eBook 2 8 • • • CHAPTER 2 ENVISIONING THE PRODUCT studies reveal even higher odds of failure. 3 When Expertcity released an interactive technical support system in 1999, the company had high hopes.

The product is developed at a lower cost and generates a 5. Smith and Reinertsen (1997) call the technique of breaking innovation into smaller, faster steps incremental innovation. From the Library of Wow! eBook 3 0 • • • CHAPTER 2 ENVISIONING THE PRODUCT higher return on investment. Payments are received earlier, improving the cash flow, and learning is accelerated. By reducing time to market, we are able to listen and respond to the marketplace more frequently, rather than trying to outguess it.

If colocation is not an option, the product owner should spend as much time as possible in the same room as the rest of the Scrum team. Remote product owners should be on-site at least for the sprint planning, the review, and the retrospective meetings. Moving from a distant to a colocated product owner often takes time. It may require hiring and training a local product owner. In some cases, it may also require rethinking the company’s product strategy, including where the company develops its products.

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